Corporate gifting is an excellent way to create connections with clients, potential customers, and employees alike. However, not all corporate gifting strategies are created equal. If you’re the lead on your next corporate gifting campaign, you might want to ask: Do our gifts receive the response we hope for? Does what we’re giving align with our company’s values? Are the gifts exciting and thoughtful, or are they the standard, mass-made products? What kind of impact do these gifts have on their recipients, the community, and the world?