HEC is an annual student run business conference for hospitality industry leaders. This year's theme is EXPO: Envisioning a Sustainable and Equitable Future Through Global Hospitality. Bear's For Humanity's sustainability initiatives are truly commendable, and they are exactly the kind of company that we want to highlight at HEC 98. The money raised through this fundraiser will support the Family and Children's Service of Ithaca, a local mental health care and social service center.
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