How to link your custom domain to Donor360's eShop

What is a custom subdomain?

Custom subdomain is a unique branded domain name that identifies a separate page or section of a website. It is an extension of your main domain, but with its own unique content. Custom subdomains are mostly used when you already have a website and want to separate your site’s content into distinct sections. Eg:

Why should I use a subdomain for my Donor360 eShop?

Having a custom subdomain for your Donor360 eShop is a great way to add SEO (search engine optimization) value to your site and receive credited site traffic from your eShop back to your root domain.

Instead of embedding a javascript code into your page, you will simply link to your custom subdomain (ie. Thus, all your eShop URLs will be based on this subdomain. This means that search engines will index your eShop’s subdomain URL and every single eShop URL as well, giving you increased search engine back-links and increased SEO value.

How to set up a subdomain?

Step 1: Create the DNS Entry

If you want to use a custom domain for your eShop, first you have to add a new DNS entry at your domain name registrar’s control panel. The DNS entry should be a CNAME of your eShops default domain ""

Here is a generic example:

Let’s say your domain name is, and you want to use the subdomain “ ” to display your shop. The DNS entry would look like:


Here is a general example of what it might look like at your domain name registrar:

Step 2: Add the Custom Subdomain

At your Donor360’s account dashboard, navigate to eShops > Your eShop > Edit > Settings > Domains > Custom Domain. Then, enter your subdomain and click on the Verify button.

NOTE: It takes a while for the DNS record to be published. You will have to wait a few minutes or hours, depending on your DNS server. If you have any questions or need additional assistance, do not hesitate to contact us.

Posted by Donor Three Sixty Inc.

Donor360 is a turnkey ethical eCommerce platform that enables charities and their advocates to fundraise by vending organic and Fair Trade products to conscious consumers.