How to Create Your Campaign Video

Creating a short video about your fundraiser is a fantastic way to motivate donors to support your cause. We highly recommend creating a video and sharing it on your fundraising page and on social media. Your campaign video is an opportunity to show who you will be helping, why it’s important, and how supporters can take action right away.

Videos don’t need to be long or complicated. A simple, 30-second video is more than enough to connect with donors and motivate them to get involved in your campaign. You can follow this outline to create your own campaign video:

1. Introduce your mission

Start by introducing the organization you will be supporting and why. Let donors know what you hope to achieve through your Teddy Bear Drive, and give specifics about the donation - All donated bears, plus 30% of the purchase price of each bear, will be donated to the benefiting organization.

2. Tell your friends, family, and followers why this cause is close to your heart

Share with donors why this cause is so important to you. Feel free to include a personal story that relates to your cause, or your own motivation behind helping children in need. 

3. Explain what you hope to achieve with your Teddy Bear Day Teddy Bear Drive

Share the specific goals of your Teddy Bear Day Donation Drive. What is your personal goal? 20 bears? 100 bears? Or more!? 

4. Invite your friends, family, and followers to join you!

Include a final Call to Action inviting friends, family, and followers to get involved today! Let them know that bears are only $25 and can be purchased through your campaign URL. Encourage them to donate today - as donating is fast, simple, and a guaranteed way to spread smiles to children in need. 

Posted by Mackenzie Perry