Digital Marketing Expert

Job Summary:

We are seeking a results-driven Digital Marketing Expert to lead and optimize our online marketing efforts. You will be responsible for planning, executing, and managing digital marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate has a deep understanding of SEO, SEM, content marketing, social media, analytics, and paid advertising.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies.

• Optimize content for the website and social networking channels (SEO, SEM, email marketing, social media, display advertising).

• Plan and execute all digital marketing campaigns, including Google Ads, Facebook Ads, LinkedIn, and other PPC platforms.

• Analyze campaign performance using tools like Google Analytics, Google Data Studio, and marketing automation platforms.

• Collaborate with designers, content creators, and other team members to improve UX and campaign results.

• Conduct A/B testing and optimize user funnels.

• Manage digital marketing budgets and report on ROI and KPIs.

• Stay current with the latest trends and best practices in digital marketing and technology.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.

• 3–5+ years of proven experience in digital marketing.

• Strong understanding of current online marketing concepts, strategy, and best practices.

• Experience with SEO, SEM, Google Analytics, CRM tools (like HubSpot or Salesforce), and paid advertising platforms.

• Proficiency in using tools like Google Ads, Meta Ads Manager, Mailchimp, SEMrush, or Ahrefs.

• Excellent written and verbal communication skills.

• Certification in Google Ads, HubSpot, or other marketing platforms is a plus.

Preferred Skills:

• Strong analytical and project management skills.

• Creative mindset with attention to detail.

• Experience in eCommerce or B2B marketing is an advantage.

• Knowledge of HTML/CSS or website CMS (like WordPress) is a bonus.