This year has been challenging for us all, and as we begin this new school year parents, teachers, and schools are faced with new obstacles daily. Parents are working full time while helping their kids with online schooling, teachers and kids are adjusting to their online classrooms, and administrators are charged with ensuring the school year runs smoothly amidst a global pandemic.&nbsp;&nbsp;Alongside this, PTAs are facing pressures of their own. Across the nation, schools depend on the fundraising arm of their PTAs to supplement school resources and meet the needs of all students. Fundraising during this pandemic has been limited and challenging, as PTAs are unable to conduct events and gather as a group to raise funds like before. This has left many wondering: How do PTAs and PTOs raise money safely during Covid-19?&nbsp;<h2>How to Raise Money For Your PTA Safely During Covid-19</h2>Faced with these new challenges, PTAs are being asked to be adaptable with their approaches and adopt new, innovative ways to fundraise. PTAs and PTOs can level up their fundraising abilities by utilizing online technology and harnessing the power of the Internet. This will enable them to build an online donor base and fundraise for their PTA/PTO safely during Covid-19.In the past, many PTAs have relied on door-to-door fundraising, vending candy and wrapping paper, and auctions and events to raise money.&nbsp;The goal this year is to raise money safely in a socially distant manner and yet still unite as a community.&nbsp;&nbsp;By moving to an online fundraising platform, your PTA/PTO can keep in communication with your supporters, raise money without putting anyone's health at risk, and begin to build an online donor base. However, most online platforms are not designed to support PTA/PTOs in particular.&nbsp;Donor360 recognizes the difficulties that PTAs and PTOs are up against this year and have specifically implemented features to meet their needs.&nbsp;<h2>The Advantages of Fundraising with Donor360</h2>Donor360 is a turnkey eCommerce FUNdraising platform for PTAs and charities. With Donor360, PTAs and charities can easily start eCommerce fundraising campaigns by vending USDA organic and Fair Trade certified chocolates, coffee, and more. We have ensured that our platform recognizes all&nbsp;PTA/PTOs with 501(c)(3) tax exemption so that you can raise money for your organization seamlessly.&nbsp;Utilizing all the advantages of Donor360 can help your organization meet and even succeed your fundraising goals. With Donor360, you can:<ul><li>Start online fundraising campaigns with a few clicks - Our platform makes it easy and quick to start a fundraiser. Our design features allow you to see how your campaign page will look in real-time and helps you create eye-catching pages optimized to increase giving amounts.&nbsp;</li><li>Inspire your community and supporters to start campaigns of their own - Anyone can start a fundraiser that benefits your organization with Donor360. Having your network raise funds for you can help boost your revenue with no extra work on your end.&nbsp;</li><li>Sell amazing USDA organic, fair trade products - Donor360's product catalog includes coffee, chocolates, plush toys, hand-crafted gifts, and more. When you vend these products, you're also supporting sustainable brands that provide fair living wage jobs and are good for the environment.&nbsp;</li><li>Be social distance savvy with direct-to-supporter contactless delivery options - We give you shipping options that work best for your organization. You can opt to send all items from a particular fundraiser to your school or PTA office or you can select contactless delivery to each individual supporter.&nbsp;</li><li>Earn 30% to 50% of the sales - Many of the vendors that PTA/PTOs often work with offer 5-10% of profits. With Donor360, you can earn up to 50% of the profits from your sales, helping you raise more than ever before.&nbsp;</li><li>Easily collect additional donations during checkout - Our campaign pages include an option for supporters to add cash donations to their purchases. One hundred percent of this amount will go directly to your organization.&nbsp;</li><li>Start building a Donorbase to retarget for additional purchases and donations - With Donor360, you can collect user-approved data, in order to easily contact donors in the future about new fundraisers and to ask for further donations.&nbsp;</li></ul>In addition to all of this, your supporters will automatically receive an IRS Tax donation receipt with every purchase!<h2>Get the Help and Support You Need</h2>Interested in leveraging the power of Donor360 for your fundraising efforts this year? Sign up here or reach out to our support team with any questions at <a href="mailto:kristen@donorthreesixty.com" rel="noopener noreferrer" target="_blank">kristen@donorthreesixty.com</a>. We are passionate about helping PTAs and PTOs get the funds they need this year.&nbsp;

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By moving to an online fundraising platform, your PTA/PTO can keep in communication with your supporters, raise money without putting anyone's health at risk, and begin to build an online donor base. 

How do PTAs & PTOs raise money safely during COVID19?

Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. The platform is an ecosystem where nonprofits, advocates, conscious-minded corporations, and forward-thinking brands can all benefit from one another.&nbsp;<h1>Over $14,000 of Ethical Goods Sold in Just a Few Days</h1><a href="https://www.savingpenguins.org/shop" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Saving Penguins</a> is a nonprofit whose mission is to save the rapidly declining population of African Penguins. They created their Donor360 fundraising eShop in 2022 and are already seeing massive success. In just a few days, Saving Penguins was able to raise over $14,000 for their African Penguin Nest Project. In their eShop, they sell exclusive, branded, organic apparel and plush toys, as well as specially-designed penguin nests to raise money to save African Penguins from extinction.Each time a supporter purchases an organic cotton t-shirt, Saving Penguins receives 50% of the purchase price. When supporters purchase an organic cotton penguin plushie, the organization receives 100% of the product value. The funds are sent directly to the Dallas Zoo, which funds the African Penguin Nest Project.&nbsp;Penguin lovers are also able to sponsor specially-designed “penguin nests,” that are made to <a href="https://edition.cnn.com/2023/02/23/africa/african-penguin-nest-project-c2e-spc-intl-scn/index.html" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">mimic the nests</a> penguins use in the wild. Because of the changing climate and human involvement, the natural material that African Penguins used to build their nests is no longer available. Conservationists spent years designing man-made nests that could provide a safe and comfortable home for penguins to breed and live in. These homes are now saving many penguins from perishing in the harsh, hot South African climate, and hopefully will help bring the penguins’ dwindling population back from the brink of extinction.&nbsp;<h2>Fundraising Made Easy</h2>Saving Penguins is just one example of how Donor360’s unique approach to fundraising can make a huge difference for nonprofits and their projects. Donor360 is completely free to use, making it an extremely powerful and accessible tool for fundraising. Setting up a shop takes only a few minutes, and shops can be embedded directly into an organization’s website. If you are ready to start earning more funds for a cause you care about, register today and open a new avenue of fundraising through ethical eCommerce.&nbsp;

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Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. 

eShop Highlight: Saving Penguins 

Here are step by step instructions to embed a YouTube Short video url into a campaign/eShop: <ol><li>Go to your Short video on YouTube.</li><li>Click the share button &amp; copy the Short video link or URL or&nbsp;Copy the URL from the address bar directly.</li><li>Open any editor or notepad or new tab window on your browser (to prevent it from directly opening in-app) and&nbsp;Replace "Shorts" with "Watch" on the URL.</li><li>When it opens as a regular video click on the share button again and click on the Embed. After that copy url code and paste the same into your campaign/eShop video url field.</li></ol> That’s it, you’re good to go :)

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Learn converting YouTube Short video into a embed url that works on your Campaign/eShop on Donor360

Embed YouTube shorts into a campaign/eShop

<h1>How to Start Your Teddy Bear Drive on Donor360</h1>Starting a teddy bear and toy drive on Donor360 is incredibly easy. Begin by heading over to <a href="http://www.donorthreesixty.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">www.donorthreesixty.com</a> and sign in to your account dashboard. If you don’t have an account already, make sure to sign up first.<h2>1. Start a New Campaign</h2>Once you’ve signed in and are on your dashboard, click Start New Campaign. First, you’ll choose what charity you want to support. With Donor360, you can support any of the 1.6 million registered local or national charities in the United States. You’ll need to enter the charity’s exact name or EIN. If you don’t know it, you can find it on <a href="http://www.guidestar.org" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">www.guidestar.org</a>.&nbsp;<h2>2. Design Your Campaign Page&nbsp;</h2>Donor360 provides beautiful, ready-made campaign pages. Our campaign builder allows you to see how your campaign will look as you edit it in real time. As you input information on the left of the screen, you’ll see the content populate on the right.&nbsp;<h3>Add Descriptive Details</h3>Under the Details tab, you can enter some basic information about your holiday teddy bear drive. Here you will choose a name for your campaign, for example Holiday Teddy Bear Drive Benefiting the Children of Louisville. You’ll be able to create your own campaign URL. We recommend picking something easy to remember so people can find your campaign directly.&nbsp;Next, you’ll pick the monetary goal for the drive. Remember that 30% of the teddy bear or plush toy price will go to the chosen charity and donors will also have the option to add a cash donation when they check out. You can decide how/when your campaign will end - either on a set date or when a certain dollar amount is reached. You can check the charity’s website to see if they need in-kind donations for the holidays by a certain date.The last step on the details page is to tell people about your drive by adding a description. This is your opportunity to give some details about the charity you’re supporting and get donors excited about the cause. If you’d like, you can also add a video here to give supporters an inside look at the nonprofit’s work and goals.&nbsp;<h3>Add Engaging Media</h3>In the Media tab, you have the option to add 1-5 photos that show what your fundraiser is all about. With the charity or organization’s permission, you can use photos from their website to highlight the specific cause you’ll be raising money for. Another option is browsing for stock images online or using photos from past teddy drives you have done.&nbsp;To make your campaign really pop, you can add a video to give donors a look at who they will be helping. If you can’t find a video from the organization on YouTube or Vimeo, you can record a short clip describing why this charity would benefit from donations and why it’s close to your heart. When finished, just add the video’s YouTube or Vimeo embed code to your description to bring it to life.&nbsp;<h2>3. Choose Your Favorite Plushies to Collect</h2>Now, it’s time for the fun part! Take a scroll through the Products tab to choose which plush toys you’d like to include in your holiday campaign. You’ll find all sorts of critters from bears to monkeys to turtles! All plushies are made by <a href="https://www.bearsforhumanity.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Bears for Humanity</a> and are organic, Fair Trade and eco-friendly. To make things even sweeter, each time a bear is purchased, Bears for Humanity will donate a second bear to a child in need. <img src="https://cms.donorthreesixty.com/uploads/2_8a93e70812.jpeg"><h2>4. Check and Submit</h2>Before you submit your campaign details for approval, have a look over everything to make sure it looks right on the campaign preview. Once you’ve got everything looking the way you want, click Submit Details. Your campaign will be reviewed by our team and approved within 24 hours.&nbsp;<h2>5. Set Up Donation Configuration</h2>Directly after you submit your campaign for approval, you’ll be able to set up shipping details in Donation Configuration. To have toys delivered directly to the charity, toggle on the Ship for Free to Charity option. When the order is shipped directly to the charity’s address, donors will receive a tax receipt for their entire order.&nbsp;If you have any questions about setting up or running your teddy bear or toy drive with Donor360, feel free to reach out to sneha@donorthreesixty.com.

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Starting a teddy bear and toy drive on Donor360 is incredibly easy. It's as easy as Register > Create > Share. Learn how to create and share your own Teddy Bear Drive today.

How to Start A Teddy Bear Drive on Donor360

Search engine optimization, or SEO, involves making changes to a website’s design or content in order to attract more organic search traffic. Strategic and consistent use of SEO builds your website’s credibility and authority, giving the website a better chance of ranking high in search results. More organic search traffic means that a nonprofit’s mission, stories, and goals will be on display for more potential donors, volunteers, and advocates.&nbsp;<h1>Why Strong SEO for Nonprofits is Essential</h1><img src="https://cms.donorthreesixty.com/uploads/Adobe_Stock_236987927_40db808084.jpeg">With <a href="https://gs.statcounter.com/search-engine-market-share#monthly-201803-201903-bar" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">over 90%</a> of the search engine market value, Google has enormous potential to connect nonprofits to current and future supporters. It’s no surprise with the massive amount of searches that Google receives, it has become a very competitive space. Nearly <a href="https://www.searchenginejournal.com/google-first-page-clicks/374516/#close" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">30% </a>of Google users will click on the first organic search result that comes up, compared with just 2.5% of users that may click on the tenth post. Very few users will ever continue onto the second page of results. The fight to rank in the top posts leads websites to use paid services like Google Ads, which allow websites to pay to put ads on their content in exchange for better rankings.<h2>4 Tips to Boost Your Nonprofit’s SEO</h2>Most nonprofits and charities likely do not have endless funds to pour into their SEO strategy. The good news is a solid SEO strategy doesn’t have to involve paid ads. Choosing the correct keywords, building high-quality content, building backlinks, and optimizing for user experience all can help to drive more free, organic traffic to your cause.&nbsp;<h2>1. Keywords</h2>Keywords allow you to strategically direct your content to a motivated audience that wants to know more about your organization’s cause. There are many tools available that can help you choose the best keywords to use to create content. Various factors are involved when determining whether or not to use a keyword, but two of the most important are search volume and competition. Search volume gives a good indication of how many people are currently searching for a keyword, and a competition or difficulty score will tell you how much content around that keyword already exists.&nbsp;When planning content, create a list of potential keywords then run them through free sites like <a href="https://serpstat.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Serpstat</a> to determine search volume and competition level. Once you have a list of good keywords that have the potential to rank, you can use them to create content for your website pages and blog. Blog articles can be built around individual keywords or you can go back in and add keywords to previously written articles. Keywords should also be used in titles, headings, and subheadings when appropriate. If you are having trouble coming up with potential keywords, try putting another keyword into <a href="https://keywordtool.io/google" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">keywordtool.io</a>, which will generate a list of related keywords or phrases.&nbsp;<h2>2.&nbsp;Create Quality Content&nbsp;</h2>Every day Google is getting smarter at determining how well a website’s content is able to answer users’ questions and concerns. While keywords provide a roadmap that content can be built around, it’s important that the content is useful, accurate, and informative. When planning new blogs, have a look at similar posts that are currently ranking well on Google. In your article, try to fill in any content gaps that these articles may have missed. If possible, it’s always a good rule of thumb to write an article with a larger word count than the current highest-ranking articles.&nbsp;<h2>3. Use Backlinks to Boost SEO&nbsp;</h2>The correct keywords will guide you to write sought-after content. Providing thorough and engaging articles based on these keywords will help your organization’s articles rank high in search results. Once content begins to rank, supporters, advocates, journalists, and related organizations can link directly to your nonprofit’s articles on their own websites and in their blogs.Backlinks can help to expand an organization’s name, mission, and goals to new audiences and increase the chances of connecting with motivated donors or supporters. They also boost your credibility within google’s algorithm. Over time, building up high-quality backlinks from trusted websites with authority will help <a href="https://www.digitalmarketing.org/blog/how-to-increase-website-traffic-and-use-backlinks#:~:text=Backlinks%20help%20websites%20increase%20their,actually%20increase%20your%20website%20traffic." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">drive traffic</a> to your organization’s content as well. To help create more opportunities for backlinks, nonprofits can offer to write guest blogs for similar organizations or related websites, as well as invite guest writers to write for their blogs.<h2>4. Optimize Your Website</h2>A website should be easy and straightforward to navigate. A site map can help lead visitors to find engaging, accurate, and thorough content. The content provided should accurately reflect the keywords chosen. It can also be of great benefit to consider optimizing a website for different types of devices. <a href="https://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Mobile optimization</a> is especially important these days, as so many people use their phones to work, communicate, and connect. Factors such as <a href="https://www.searchenginejournal.com/google-speed-update-is-rolling-out-now-for-all-users/260293/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">website speed</a> also impact your website’s ability to rank well.&nbsp;<h2>Grow Your Organization’s Reach with Strategic SEO&nbsp;</h2>SEO strategy is multi-faceted and always evolving. There are ways to optimize searchability for an organization’s website, social media, email, and whatever other outlets they use to provide content to supporters. If done correctly, optimizing SEO for separate channels can have a compounding effect since vital keywords will be shared throughout an organization’s media and marketing materials. Over time these small practices can lead to new relationships with donors and volunteers as well as stronger bonds with current supporters.&nbsp;

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Search engine optimization, or SEO, involves making changes to a website’s design or content in order to attract more organic search traffic. Strategic and consistent use of SEO builds your website’s credibility and authority, giving the website a better chance of ranking high in search results. More organic search traffic means that a nonprofit’s mission, stories, and goals will be on display for more potential donors, volunteers, and advocates. 

4 Factors That Boost SEO for Nonprofits

There are many channels available to nonprofits to communicate and interact with their supporters. It is important to tell your <a href="https://www.donorthreesixty.com/blog/storytelling-the-best-nonprofit-marketing-strategy" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">nonprofit’s story</a> through different platforms in order to connect with supporters whose donations habits vary. YouTube is a channel that takes some time to establish, but once up and running it can be of huge benefit to nonprofits and charity organizations. Whether you are looking to expand your nonprofit’s advocate and donor base, market for an upcoming fundraiser, or keep supporters engaged and inspired, YouTube has a lot to offer.&nbsp;<img src="https://cms.donorthreesixty.com/uploads/Adobe_Stock_330161857_2c69b5af3e.jpeg"><h1>YouTube: Modern Marketing for a Nonprofit&nbsp;</h1>Nearly <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">a third of all </a>internet users regularly watch YouTube videos. Video has a unique ability to engage people and can be a powerful tool for storytelling. YouTube is accessed by people across many different demographics, including students, professionals, teachers, parents, and everyone in between. The platform offers a way to share content that informs, teaches, and inspires, as well as a way to open direct lines of communication with one’s audience. Youtube is free to use, and if used correctly can actually be of huge financial benefit when marketing a nonprofit.<h2>1. Tap into an Enormous Pool of Potential Supporters&nbsp;</h2>Nearly <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">1.5 billion</a> people use YouTube each month. YouTube is more than another social media channel, it is an enormous search engine that can connect a nonprofit to motivated supporters. YouTube reaches more people between the ages of <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">18 and 34</a> than any U.S. cable network. Young adults of this age group live large parts of their lives online and are big consumers of social media. It's no surprise that they also <a href="https://www.charitableimpact.com/blog/differences-in-giving-by-generations/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">prefer to go online</a> to connect with and donate to their favorite charity organizations. YouTube offers a great way to effectively communicate with this large, motivated audience of volunteers, donors, and advocates.&nbsp;Viewer engagement for posts on Instagram or Facebook generally peaks very quickly and then quickly loses traction. YouTube videos, on the other hand, tend to gain more interest over time. Nurturing a community on YouTube is a commitment, however, during this period of growth, sharing content builds trust with supporters and creates a sense of unity among viewers. As you share your nonprofit’s mission, triumphs, and challenges, supporters, and volunteers gain valuable insight into an organization’s dedication to its cause and how they can fit into that purpose.<h2>2. Supporters can Donate Directly from YouTube</h2>The <a href="https://socialimpact.youtube.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">YouTube Social Impact</a> program was created to support nonprofits using YouTube to market for their causes. The program includes vital information on how to use YouTube effectively as a tool for marketing for a nonprofit, as well as stories of other nonprofits who are currently using YouTube to create a bigger impact. A nonprofit’s supporters are able to make <a href="https://socialimpact.youtube.com/how-to/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">direct donations</a> from the organization’s videos. YouTube also equips nonprofits with special “Link Anywhere” cards that enable them to link to any URL. These tools give nonprofits the ability to use their content to its fullest when it comes to driving motivated donors to give. For organizations that build up a large following, YouTube ads can be inserted into videos creating yet another stream of income for the nonprofit’s mission.<h2>3. YouTube Allows You to Communicate Directly with Supporters</h2>Video offers a unique way to connect with an audience on a deeper emotional level. Sharing videos of the work your organization is doing gives supporters an inside look at who or what benefits from the program and why it is so necessary. Sharing regular content of a program’s progress shows supporters that their donations are making a difference and reinforces why they continue to donate their money or time to the cause. The comments section allows supporters to share stories, ideas, and motivation behind their dedication to the organization. This sharing of ideas builds a sense of community among donors and the nonprofit and helps supporters feel personally connected to the cause.<h2>4. Video is a Powerful Way to Tell a Story</h2>Video has been a powerful marketing tool for a long time as it enables viewers to connect on a deeper emotional level than images, text, or audio alone. Nonprofits are beginning to tap into this previously lesser-used medium to connect with supporters, donors, and advocates in an innovative way. Video can be used to give a complete picture of a nonprofit’s work. While written stories or testimonials are powerful, video allows for an inside look that lets viewers connect emotionally with the story they see. If possible, try to include videos of the population, place, or people that are impacted by your nonprofit's program, including personal testimonials when appropriate. In this <a href="https://www.forbes.com/sites/forbesnonprofitcouncil/2021/04/26/10-ways-nonprofits-can-leverage-visual-storytelling/?sh=1569b12389ec" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">article</a>, 10 leaders from Forbes Nonprofit Council discuss why video is so impactful for a nonprofit’s audience and engagement rate.&nbsp;<h2>Create Deeper Connections with Your Nonprofit’s Audience</h2>In the end, a nonprofit’s audience is one of its most valuable assets. Without a motivated base of support, it would be very difficult for nonprofits and charity organizations to accomplish their goals. Taking the time to expand and nurture an audience pays off in more ways than one. Aside from increasing donations, channels like YouTube can also help a nonprofit connect with new volunteers and advocates, share ideas and stories, as well as communicate and maintain relationships with supporters.

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There are many channels available to nonprofits to communicate and interact with their supporters. It is important to tell your nonprofit’s story through different platforms in order to connect with supporters whose donations habits vary. YouTube is a channel that takes some time to establish, but once up and running it can be of huge benefit to nonprofits and charity organizations. Whether you are looking to expand your nonprofit’s advocate and donor base, market for an upcoming fundraiser, or keep supporters engaged and inspired, YouTube has a lot to offer. 

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How do PTAs & PTOs raise money safely during COVID19?